ABOUT US

What’s food without a little love and a lot of goodness?

iD was founded in 2005, by 5 cousins, with a 50sqft store & 1 big dream - to ensure that people the world over get access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, UAE & the US. Come, join us for a meal, made with love.

Vision, Mission and Values

Back in 2005, we were a small store selling idly and dosa batter. Today we’re helping put home-made meals on dining tables across Bangalore, Mysore, Mangalore, Mumbai, Pune, Hyderabad, Vijaywada, Vizag, Rajahmundry, Chennai, Ernakulam, Coimbatore, Cochin, Sharjah, Abu Dhabi and Dubai. It’s the love and support of lakhs of people who’ve brought us this far. People who share our love for authentic, traditional home-made food.

Vision

To become a fresh food brand, admired and trusted the world over. To grow into a 1000 crore market leader. To become one of the best and most sought-after companies to work for.

Mission

To make the preparation of home-made meals a pleasure

Values

Speed

We produce and deliver fresh food to our customers every single day.

Simplicity

We are a lean, efficient organisation that makes quick decisions and are easy to do business with.

Authenticity

We take great pride in our home-made style of preparation in ultra-hygienic, HACCP compliant factories. We will never add preservatives, chemicals and artificial flavours to our 100% natural food.

Integrity

We believe in complete transparency and fairness in all our interactions and transactions with our customers, employees, stakeholders, partners and associates. We always stay true to the law.

Hear it from the foodies

Ratna Bhatnagar

Business Analyst

Thank god for the iD chapatis. Ever since we started getting the chapatis, we've started making more food at home and reduced our junk intake drastically! Feeling much healthier. Very grateful. Always #EatHomeMade

Sonia Bedi

Home Maker

Being a North Indian I never craved idlis and dosas. But when I shifted to Bangalore first thing I heard regarding food was iD's ready to cook batter. I tried it once and believe me, my whole family is a fan of iD products. Really hygienic and tasty. Keep up the good taste :)

Anju Maudgal Kadam

Film Maker

What makes the south Indian dishes coming out my kitchen taste authentic? iD’s products. Perfect accompaniment to my cooking  Fresh & nutritious food to help me juggle with my many roles as a working woman and a home maker, without any compromise or guilt. I’ve even sent the parothas abroad to Indian family pinning for rotis in foreign land.

Laya

Designer

I just love your products. I am greatly satisfied with all of them. Malabar Parota is my favourite and the Chettinad Chutneys are to die for. I really appreciate your effort of serving us the best ready to eat food. iD is doing a huge favour for us working women, who have to work outside and at the kitchen everyday. I really love the packaging, the website design and the Facebook page.

Abhinand Nair

Senior Financial Advisor

I have been a huge huge fan of iD products since their inception into the market. For someone who is single yet a healthy eater, their products have had a trust winning appeal - From their neat packing, quality ingredients to how tasty they really are. My relentless enthusiasm for making curries have always found a soul-mate in their Wheat Parotta and Idly/Dosa batter. So when i have date night at home, I always count on their food to be my wing-man !